Sally Hansen #AskSally

In 2014, Across the Pond created a series of branded content tutorials for nail experts brand Sally Hansen. Tasked with respectfully using existing brand aesthetics whilst injecting a more youthful, DIY feel I created a hand drawn font and icon set that would support the instructional aspects of the videos.

To complement this, I also created a brand-loyal end-card and a rejuvenated channel branding to coincide with the channel launch.