Google Miyagi - Concept and Styleframes
Miyagi was to be a large scale project consisting of hundreds of videos across multiple languages, all centred on educating people on the ins and outs using the internet.
One of the main challenges of this project was to create and implement a style that was both uniform, scalable and easily replicated by a large team of animators and designers all whilst maintaining an excellent, constant degree of quality. My approach was designed to deliver a beautiful, functional blueprint that would successfully deliver key messages in a charming and engaging way, within the timeframe and budget.
Animators would spend their first days on the project being carefully trained on both the rules and guidelines for the Miyagi project whilst also being given a core insight and understanding into it’s heritage in Google's Material Design.
To accomplish this, I created a style that uses simple, geometric shapes as the core building bricks of these animations. Not only does this process create an easily scalable, memorable aesthetic, but it also ensures a workflow that will easily transition between User Interface, Statistics and more graphical elements of the films.
By creating clear guidelines and by using considered shapes; design and animation time could be reduced. By using flexible, repeatable assets, multiple objects can be built and animated quickly and in keeping with an overarching style.
By using a considered set of simple but flexible shapes; transitions between objects are both charming and quick to create
My proposed colour palette was derived from a strain of the Material Design palette and offers a full spectrum of tones without becoming convoluted.
All shades are also included with a 10% opacity black derivative that is used to accentuate certain elements with graphic shadowing.
As characters were to be the most complicated aspect of the animations, the following pages contain multiple aesthetics, demonstrated in the form of character styles. Derivative objects within the storyboards (as seen in previous slides) will mimic these styles.
I approached character design with simple, geometric styles that would be capable of delivering various narratives in a clear and flexible fashion whilst allowing a slick visual language to be implemented across the large amount of videos required.